Global Marketers Such as PepsiCo Have Embraced Technology That Enables

Multiple Choice

Global marketers such as PepsiCo have embraced technology that enables them to form better relationships and communicate with customers. One of the benefits of e-marketing that PepsiCo enjoys is that

A) marketers and customers can share information.
B) e-marketing generates more revenue for the firm.
C) e-marketing is simple and easy to use.
D) e-marketing can be implemented without using advertising agencies.