Charles Is New to the Realm of Digital Marketing

Multiple Choice

Charles is new to the realm of digital marketing. Recently, he saw a blog post about his company that was just untrue. He demanded the blogger remove the post. Much to his surprise, however, the post had already spread to other sites. Charles immediately released content on the corporate website and social media pages with information that refuted the post. Much to his surprise, however, the post continued to spread. Charles does not understand why users are spreading the post when his organization has posted information claiming that the post is untrue. Charles has failed to realize that

A) consumers post much more digital content than marketers do.
B) consumer-generated digital content is often trusted over corporate content.
C) the majority of corporate digital communication is not trusted at all.
D) bloggers are professionals who rarely get content incorrect.
E) any publicity, even negative, is better than no publicity.