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    Exam 11: Product Concepts, Branding, and Packaging
  5. Question
    A Product Item Is Best Described as a
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A Product Item Is Best Described as a

Question 281

Question 281

Multiple Choice

A product item is best described as a


A) component of a marketing mix.
B) particular brand.
C) specific characteristic of a product.
D) specific version of a product.
E) unit of measure for the product.

Correct Answer:

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