Multiple Choice
A product line is defined as
A) products that can be designated as a unique offering among the organization's products.
B) products that an organization makes available to consumers.
C) a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations.
D) a specific group of products that are offered to the market.
E) products that are sold by the same firm or a division of a firm.
Correct Answer:
Verified
Correct Answer:
Verified
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