Multiple Choice
Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce Frito-Lay lemonade. The reason this new product failed is likely because of
A) poor timing.
B) the failure to match product offerings to customer needs.
C) technical problems.
D) overestimation of market size.
E) ineffective branding.
Correct Answer:
Verified
Correct Answer:
Verified
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