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    Exam 11: Product Concepts, Branding, and Packaging
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    The Atmosphere and Décor of a Retail Store, the Variety
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The Atmosphere and Décor of a Retail Store, the Variety

Question 163

Question 163

True/False

The atmosphere and décor of a retail store, the variety and depth of product choices, the customer support, even the sounds and smells all contribute to the experiential element of its total product.

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