Which of the Following Should Be the Least Important Concern

Multiple Choice

Which of the following should be the least important concern for marketers when selecting a brand name?

A) Choosing a name that is easy to say and recall
B) Positively suggesting the product's major benefits
C) Designing a name that can be used in all different types of media
D) Developing an advertising campaign to introduce the name
E) Checking to see if the name is already trademarked by another company