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    Exam 11: Product Concepts, Branding, and Packaging
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    The Well-Known Brand AT&T (American Telephone and Telegraph) Would Most
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The Well-Known Brand AT&T (American Telephone and Telegraph) Would Most

Question 293

Question 293

Multiple Choice

The well-known brand AT&T (American Telephone and Telegraph) would most likely be classified as


A) fanciful.
B) generic.
C) descriptive.
D) suggestive.
E) arbitrary.

Correct Answer:

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