Which of the Following Issues Is Least Important in Using

Multiple Choice

Which of the following issues is least important in using co-branding effectively?

A) The brands involved should represent a complementary fit in a customer's mind.
B) The brands that are teamed together should not lose their individual identities.
C) The brands involved should be owned by different companies.
D) Co-branding should be done in a way so that it is obvious which brand is the main brand or key brand.
E) Co-branding should take advantage of the distribution capabilities of the brands involved.