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    Exam 11: Product Concepts, Branding, and Packaging
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    A Sony Laptop That Has an "Intel" Logo on Its
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A Sony Laptop That Has an "Intel" Logo on Its

Question 32

Question 32

Multiple Choice

A Sony laptop that has an "Intel" logo on its keyboard is an example of


A) brand extension.
B) brand licensing.
C) co-branding.
D) individual branding.
E) line family branding.

Correct Answer:

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