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Ritz-Carlton Is Known for Its Customer Service-So Much So That

Question 79

Multiple Choice

Ritz-Carlton is known for its customer service-so much so that it allows employees to spend $2,000 to meet customer needs per incident. Customer service at the Ritz-Carlton is an example of a(n) _________________.


A) core product
B) symbolic feature
C) experiential feature
D) personalized product
E) supplemental feature

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