Multiple Choice
Kara is a member of the product development team at a company that manufactures sports equipment. During a recent meeting, one of the team members asked, "What level of quality are we building into the camping gear?" Based on this question, Kara and her team are most likely in the ____ phase of new-product development.
A) commercialization
B) concept testing
C) business analysis
D) product development
E) test marketing
Correct Answer:
Verified
Correct Answer:
Verified
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