Multiple Choice
Top managers at Cincinnati Microwave believe that they have a successful working prototype of their new radar detector and plan to go directly to regional commercialization of the new product. In this instance, they are contemplating skipping the ____ phase of the new-product development process.
A) screening
B) test marketing
C) product development
D) business analysis
E) idea generation
Correct Answer:
Verified
Correct Answer:
Verified
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