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When Determining How a Product Is Conceived, Planned, Produced, and Even

Question 74

Multiple Choice

When determining how a product is conceived, planned, produced, and even its physical appearance and its specific characteristics, one is really talking about the product's


A) positioning.
B) level and consistency of quality.
C) ability to meet customer service needs.
D) design, styling, and level of quality.
E) design, styling, and features.

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