Multiple Choice
Max is a product manager at Whirlpool. He learned that one of his competitors, Kenmore, was engaging in a product test of a new dishwasher. He decided to lower prices on his Whirlpool dishwashers in Kenmore's test market area in order to _____ the test program.
A) end
B) stimulate
C) jam
D) scramble
E) screen
Correct Answer:

Verified
Correct Answer:
Verified
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