Tesla Vehicles Have the Unique Characteristics of Being a Totally

Multiple Choice

Tesla vehicles have the unique characteristics of being a totally electric, premium luxury vehicle. The marketing manager wants to focus on these unique aspects rather than comparing the vehicles directly to competitors. He wants Tesla to be seen in a totally different light. Based on these objectives, he would want

A) to avoid competition
B) to engage in head-to-head competition
C) to base its positioning on price
D) to base its positioning on the target market
E) to base its positioning on the vehicle's styling