What Should Marketers Do to Promote the Consistency and Reliability

Multiple Choice

What should marketers do to promote the consistency and reliability of their services most effectively?

A) Limit the number of employees in their organization
B) Train employees and develop standard procedures for dealing with customers
C) Encourage employees to be creative in solving customer issues and complaints
D) Perform as much of the service as possible before the customer arrives
E) Require employees to be shining, happy people all day long