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    Exam 13: Services Marketing
  5. Question
    ____ Is the Value of the Benefit That Is Given
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____ Is the Value of the Benefit That Is Given

Question 135

Question 135

Multiple Choice

____ is the value of the benefit that is given up by selecting one alternative rather than another.


A) Benefit loss
B) Opportunity cost
C) Privileged cost
D) Selection cost
E) Exchange loss

Correct Answer:

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