You Run a Services Business and You Are Constantly Looking

Multiple Choice

You run a services business and you are constantly looking for ways to project an image of quality to your current and potential customers. You recognize there are very few tangible elements customers can view before making a services purchase. If you want to improve these elements of your business, then you should focus on improving _________________.

A) the search qualities of your services
B) the experience qualities of your services
C) the credence qualities of your services
D) your facilities and your employees
E) your prices and promotional activities