During Periods of High Demand, Uber Pricing Will Often Go

Multiple Choice

During periods of high demand, Uber pricing will often go up. This has been termed "surge pricing." On the other hand, when times are slow, the prices of rides will often go down. This is to encourage passengers to use Uber during periods of slow demand. This pricing strategy is an example of

A) peak pricing.
B) off-peak pricing.
C) bundled pricing.
D) low-cost pricing.
E) slump pricing.