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A Marketing Channel Is Defined as a Group of Individuals

Question 68

Multiple Choice

A marketing channel is defined as a group of individuals and organizations that


A) consumes about one-half of every dollar spent on products in the United States.
B) directs the flow of products from producers to customers.
C) links producers to other marketing intermediaries.
D) takes title to products and resells them.
E) manages transportation and warehousing functions.

Correct Answer:

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