A Channel That Includes Both a Manufacturers' Agent and an Industrial

Multiple Choice

A channel that includes both a manufacturers' agent and an industrial distributor is appropriate under which of the following circumstances?

A) When the firm wants specialized personnel to follow up the work of the sales force
B) When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force
C) When only one or two channels of distribution are available for products
D) When the sales force is large and the marketer is thinking of cutting it down
E) When customers are highly concentrated in one geographic area