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Starbucks Has an Agreement with PepsiCo Through Which Pepsi Distributes

Question 191

Multiple Choice

Starbucks has an agreement with PepsiCo through which Pepsi distributes Starbucks' coffee drink, Frappuccino, to grocery stores and other retail outlets. This is an example of


A) a strategic channel alliance.
B) exclusive distribution.
C) multichannel distribution.
D) horizontal channel integration.
E) channel leadership.

Correct Answer:

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