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    Exam 14: Marketing Channels and Supply Chain Management
  5. Question
    When One Company in a Marketing Channel Has the Ability
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When One Company in a Marketing Channel Has the Ability

Question 30

Question 30

Multiple Choice

When one company in a marketing channel has the ability to influence another member's goal achievement, the company has


A) channel control.
B) channel power.
C) marketing leadership.
D) a channel captain.
E) distributive influence.

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