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Suppose That Jackson Distributing Has Been Told That It Cannot

Question 100

Multiple Choice

Suppose that Jackson Distributing has been told that it cannot carry the beers made by Anheuser-Busch because it also carries the products of the competitor, Miller Brewing. Jackson is then told that it must drop the Miller brands in order to carry the Anheuser-Busch products. If this were true, Anheuser-Busch would be engaging in which of the following channel management practices?


A) Exclusive dealing
B) Multichannel distribution
C) Tying contacts
D) Refusal to deal
E) Restricted sales territories

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