Multiple Choice
Alex is preparing the new strategic plan for a large retailer. Several aspects of the retailer are to be evaluated, in order to make plans and set goals. Of all the issues that Alex can select in developing the new strategic plan, which of the following is the least flexible?
A) Store atmosphere
B) Scrambled merchandising
C) Retail positioning
D) Store image
E) Location
Correct Answer:

Verified
Correct Answer:
Verified
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