Multiple Choice
Location is important to a retailer because
A) suppliers charge more to service stores in certain trading areas.
B) a desirable location appeals to consumers' emotions.
C) location is the major determinant of store image.
D) location determines the trading area from which the store must draw its customers.
E) convenient location is an essential customer service element.
Correct Answer:

Verified
Correct Answer:
Verified
Q27: Which of the following offers the widest
Q28: Identifying an unserved or underserved market segment
Q29: A functional and psychological picture in the
Q30: Selling agents have control over the marketing
Q31: Exterior atmospheric elements include the appearance of
Q33: Store atmospherics are used to create emotional
Q34: Retailing is best characterized as<br>A) large organizations
Q35: You are a highly-respected, retail executive with
Q36: Compare and contrast department stores and discount
Q37: An example of a nonstore retailer is