Multiple Choice
Norah operates an upscale shop that does both pet grooming and human manicures and pedicures. She is reaching a market segment with people who place great value on their dogs and are concerned with their own appearance, yet pressed for time. No other businesses meet the needs of these consumers. Which strategic issue in retailing does Norah appear to have addressed?
A) Store image
B) Location
C) The wheel of retailing
D) Retail positioning
E) Scrambled merchandising
Correct Answer:
Verified
Correct Answer:
Verified
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