Brianna Owns and Operates a Gift and Interior Store Called

Multiple Choice

Brianna owns and operates a gift and interior store called The Gingerbread House. She works hard to put together beautiful arrangements and displays throughout the store and always features a burning scented candle and light music. She hopes these efforts will encourage her customers to buy more. Brianna is focusing on

A) atmospherics.
B) retail positioning.
C) location.
D) scrambled merchandising.
E) value-pricing.