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The Use of Multiple Distribution Channels That Complement Organizations' Brick-And-Mortar

Question 96

Multiple Choice

The use of multiple distribution channels that complement organizations' brick-and-mortar stores with websites, catalogs, and apps where consumers can research products, read other buyers' reviews, and make actual purchases is known as


A) multichannel retailing.
B) dual retailing.
C) multimedia retailing.
D) dual distribution.
E) multi-wholesaling.

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