Multiple Choice
Slow feedback, high absolute-dollar outlay, and difficulty in measuring effects on sales are disadvantages of which promotion mix ingredient?
A) Advertising
B) Public relations
C) Sales management
D) Sales promotion
E) Personal selling
Correct Answer:
Verified
Correct Answer:
Verified
Q34: Communication that builds and maintains favorable relationships
Q35: Rapid feedback enables communicators to quickly improve
Q36: _ offers the potential benefits of cost
Q37: Identify and describe the four major promotion
Q38: A person, group, or organization that has
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Q41: An organization's promotion mix is viewed as
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Q43: Identify the major objectives of promotion.
Q44: A sharing of meaning defines<br>A) promotion.<br>B) information.<br>C)