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    Exam 16: Integrated Marketing Communications
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    Communication Through the Use of Brochures, Annual Reports, Event Sponsorships
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Communication Through the Use of Brochures, Annual Reports, Event Sponsorships

Question 135

Question 135

Multiple Choice

Communication through the use of brochures, annual reports, event sponsorships, and news stories is referred to as


A) advertising.
B) personal selling.
C) sales promotion.
D) publicity.
E) public relations.

Correct Answer:

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