Public Relations

Multiple Choice

Public relations

A) should be used mostly to counteract any competitive promotions or negative publicity.
B) is an element of promotion that should be handled on a continuous basis.
C) should be used solely to respond to emergencies that could significantly damage the company's reputation.
D) is paid communication that helps enhance a company's image by highlighting its philanthropic efforts.
E) is generally not given much weight because the information is generated by the company itself.