Multiple Choice
Your company is planning to launch a new line of women's athletic apparel in the next six months. In order to create some enthusiasm in the market for your new products, you are working with an outside agency on the promotional ads that will run during some popular sporting events. Which of the following should be the primary objective for these promotional ads?
A) Encourage product trial
B) Create awareness
C) Reward current customers
D) Identify prospects
E) Retain loyal customers
Correct Answer:
Verified
Correct Answer:
Verified
Q139: What is integrated marketing communications? Explain its
Q140: If FedEx decided to outsource all of
Q141: Samsung has been relatively happy with sales
Q142: When first on the market, the manufacturers
Q143: Advertising is one element of the promotion
Q145: Often when a company introduces a new
Q146: The cost of _ is usually substantially
Q147: Communication is a sharing of meaning.
Q148: Promotion can assist salespeople in finding likely
Q149: A slow Internet connection is noise that