You Are Working with a Sales Management Consultant on Ways

Multiple Choice

You are working with a sales management consultant on ways to improve your company's sales performance. Your company sells high-end consumer products. You and the consultant agree your promotional activities need to include more direct interaction with your customers. Based on this information, which of the elements of promotion should you emphasize more?

A) Advertising
B) Sales promotions
C) Personal selling
D) Public relations
E) Discounting