You Are the Marketing Manager for a Company That Makes

Multiple Choice

You are the marketing manager for a company that makes and markets designer sunglasses. Recently, your boss suggested to you that the company should try to get its sunglasses worn by more actors and actresses in movies. He asked you to look into what it would take to make that happen.
Which of the following promotion activities is your boss referring to with this idea?

A) Advertising
B) Personal selling
C) Public relations
D) Product sponsorship
E) Product placement