Multiple Choice
All of the following are reasons a company would likely emphasize advertising in its promotion mix except
A) The company's promotion budget is extensive
B) The size of the product's target market consists of millions of consumers
C) The company's products are seasonal in nature
D) The company's customers are dispersed across a vast region
E) The company has chosen exclusive distribution for its products
Correct Answer:
Verified
Correct Answer:
Verified
Q97: Sara is concerned about the effectiveness of
Q98: If promotion is successful at stimulating demand,
Q99: Why is public relations an important form
Q100: Interference on one's television set during a
Q101: Business products usually require a heavy emphasis
Q103: When encoding a message, the source should
Q104: Promotion helps consumers because it<br>A) costs billions
Q105: When an individual goes out and buys
Q106: How does sales promotion differ from promotion
Q107: Promotion of products tends to keep their