Sharon Just Managed a Major Event for the Local Zoo

Multiple Choice

Sharon just managed a major event for the local zoo. She put an advertisement in the local newspaper. However, she was disappointed by how few people showed up. She couldn't understand because the paper is highly popular among locals. Sharon decided to survey its large pool of zoo members to try and see what went wrong. After looking at the responses, as well as copies of the newspaper that had the ad, she realized that on the same page as the zoo ad was an even larger advertisement advertising an upcoming concert. This ad was higher up on the page and dwarfed the zoo ad. She believes most people who read that page were distracted by the large colorful concert advertisement. In this case, the responses to Sharon's survey are _____________________, while the distraction caused by the larger, more colorful ad on the same page could be characterized as ______________.

A) feedback; the coding process
B) the receiver; the marketing channel
C) feedback; noise
D) the marketing channel; decoding
E) encoding; noise