Multiple Choice
The advertising campaign for Crest toothpaste lets consumers know about its newest flavor, and also mentions its history as an established brand. The ad also mentions Crest's advantages and benefits. Crest's advertising would be classified as
A) repetitive.
B) reminder.
C) pioneer.
D) competitive.
E) reinforcement.
Correct Answer:
Verified
Correct Answer:
Verified
Q46: Jackie is interested in measuring the effectiveness
Q47: Tropicana orange juice has a television commercial
Q48: An advertising platform is the<br>A) basic issue
Q49: Mike Stevens wonders whether the creative idea
Q50: Colin McKinney, director of marketing for Greenwald
Q52: Sam works for a national sporting goods
Q53: Darcy presents an identification card at the
Q54: When developing an advertising campaign, benchmarks need
Q55: Because ad agencies often get commissions on
Q56: Because ad agency personnel are outsiders to