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    Exam 17: Advertising and Public Relations
  5. Question
    The Verbal Portion of an Advertisement, Including Headlines, Body, and Signature
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The Verbal Portion of an Advertisement, Including Headlines, Body, and Signature

Question 190

Question 190

Multiple Choice

The verbal portion of an advertisement, including headlines, body, and signature, is called the


A) artwork.
B) copy.
C) storyboard.
D) layout.
E) script.

Correct Answer:

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