Solved

An Ad's ____ Is Designed to Attract Readers' Attention and Develop

Question 16

Multiple Choice

An ad's ____ is designed to attract readers' attention and develop interest so that they will read the entire advertisement.

A) signature
B) layout
C) headline
D) artwork
E) subheadline

Related Questions

Q11: Publicity is usually very costly financially for

Q12: What approaches can be used to evaluate

Q13: When using the percentage-of-sales approach for determining

Q14: To be unbiased, a member of a

Q15: Normally, if an advertising agency contracts for

Q17: Public relations personnel create corporate identity materials

Q18: A public relations audit identifies changes in

Q19: Advertising departments may use independent research organizations

Q20: Scenario 17.2 Use the following to answer

Q21: When a company promotes its position on