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    Exam 17: Advertising and Public Relations
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    A Firm Can Identify Changes in Public Opinion That Affect
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A Firm Can Identify Changes in Public Opinion That Affect

Question 159

Question 159

Multiple Choice

A firm can identify changes in public opinion that affect it by conducting


A) environmental monitoring.
B) consumer polling.
C) a consumer jury.
D) a communications audit.
E) press conferences.

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