You and Your Marketing Team Are Conducting a Series of Focus

Multiple Choice

You and your marketing team are conducting a series of focus groups with potential customers of a new product your firm is launching next year. The purpose of these focus groups is to find out what potential customers consider most important in the selection and use of this new product.
Which of the following steps in the advertising campaign development process are you performing with this activity?

A) Defining the advertising objectives
B) Determining the advertising appropriation
C) Developing the media plan
D) Creating the advertising platform
E) Identifying and analyzing the target audience