Myra, Who Works in the Marketing Department at a Consumer

Multiple Choice

Myra, who works in the marketing department at a consumer electronics firm, is part of a team assigned to develop an advertising campaign for the firm's newest electronic product. Myra and her team have decided that they will take out advertisements in certain magazines that best reach their target market. Myra will also advertise heavily on the firm's website and social media pages. Finally, they agree that they should take out 30-second television advertisements that will run for two weeks on a pulsing schedule. At what stage are Myra and her team in the development of the advertising campaign?

A) Creating the advertising platform
B) Defining the advertising objectives
C) Determining the advertising appropriation
D) Developing the media plan
E) Creating the advertising message