Suppose Tommy Hilfiger Is Introducing a New Line of Men's

Multiple Choice

Suppose Tommy Hilfiger is introducing a new line of men's ties. The designer believes that the target market for these ties comprises men who are very status-conscious. In keeping with this assessment, department stores selling the ties should

A) charge a price based on their cost.
B) charge prices consistent with their existing ties.
C) discount the ties.
D) negotiate the price with individual tie shoppers.
E) use price symbolically.