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If Colgate-Palmolive Wants to Maximize Profit on Its Toothpaste, It

Question 20

Multiple Choice

If Colgate-Palmolive wants to maximize profit on its toothpaste, it should operate at the point where


A) total costs and total revenues are equal.
B) marginal revenue is at its highest level.
C) marginal revenue exceeds marginal cost.
D) marginal revenue equals marginal cost.
E) demand is most elastic.

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