To Maintain Market Share and Revenue in an Increasingly Price-Sensitive

Multiple Choice

To maintain market share and revenue in an increasingly price-sensitive market, companies have focused on quality, used labor-saving technologies, and used efficient manufacturing processes. These tactics have provided gains in productivity that have translated into ____ for the consumer.

A) higher costs for the company and higher prices
B) higher costs for the company and lower prices
C) lower costs for the company and lower prices
D) lower costs for the company and higher prices
E) no change in the costs for either the company or