Generally, Customers Are Most Likely to Rely on the Price-Quality

Multiple Choice

Generally, customers are most likely to rely on the price-quality association when

A) they cannot judge the quality of the product for themselves.
B) the product is a well-known brand.
C) customers can judge the product's quality for themselves.
D) the product is purchased through the use of the Internet.
E) products are being purchased from well-established retailers that are familiar to customers.