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You and a Partner Are Planning to Open a Dollar

Question 208

Multiple Choice

You and a partner are planning to open a dollar discount store in your hometown. You plan to sell the majority of the items in the store for one dollar unit price. You have seen this concept work well in other cities, and you believe the demographics of your hometown are a good fit for this retail concept.
Which of the following types of customers are you expecting to frequent your store?


A) Price-conscious customers
B) Wholesalers
C) Other retailers
D) Prestige-sensitive customers
E) Value-conscious customers

Correct Answer:

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