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Marketing of Services Differs from Tangible Goods in Four Areas

Question 79

Multiple Choice

Marketing of services differs from tangible goods in four areas:


A) intangibility, simultaneity, heterogeneity, and perishability.
B) intangibility, simultaneity, heterogeneity, and collectivity.
C) intangibility, simultaneity, heterogeneity, and connectivity.
D) intangibility, simultaneity, heterogeneity, and believability.
E) intangibility, simultaneity, heterogeneity, and credibility.

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